Privacy Policy

Last updated: September 19, 2026

Vora is an AI fashion stylist app made by Eqvilabs ("we", "us"). This policy explains what information we collect when you use the Vora app and website, why we collect it, who we share it with, and the choices and rights you have.

The short version: we use your photos and style details to give you fashion feedback. We don't sell your data, we don't use your selfies to identify you, and you can delete your photos or your whole account at any time from the app.

1. Who we are

Eqvilabs operates Vora and is responsible for your personal data (the "data controller" under the EU/UK GDPR and the "data fiduciary" under India's Digital Personal Data Protection Act, 2023). You can reach us at hello@eqvilabs.com.

2. Information we collect

We only collect what we need to run Vora:

  • Account details: your name, email address, profile picture and account ID from Google or Apple when you sign in. If you use Apple's "Hide My Email", we receive only the relay address.
  • Photos you upload: outfit photos, wardrobe items, selfies for color analysis, photos for outfit battles, and your profile picture.
  • Style profile (optional): details you choose to share, such as gender, age, height, weight, body type, skin tone, style goals, preferred styles, lifestyle, country and climate.
  • Results and history: the scores, feedback, color palettes, style archetypes, outfit plans and other results Vora creates for you.
  • App activity: your credit balance and history, purchases, streaks and rewards, referrals, rewarded ads you watched, and your notification settings.
  • Device information: device model, operating system version, app language, time zone, IP address and a push notification token.
  • Messages to us: anything you send through support or feedback.
  • Your agreement record: when you accepted these terms, which version, and the IP address and device used, so we can show that you agreed.

We don't receive your card or bank details. Payments are handled entirely by Google Play or the App Store.

3. How we use your information

  • To run Vora for you: analyzing your outfits and selfies, giving style advice, saving your history and wardrobe, and keeping your account working. We rely on this being necessary to provide the service you signed up for.
  • For credits and purchases: adding credits you buy or earn, and keeping transaction records we are legally required to keep.
  • For reminders and updates: sending push notifications such as daily style reminders. You can turn these off at any time in your phone's settings.
  • To keep Vora safe: preventing fraud and abuse (for example, of credits and referrals), fixing bugs and securing our systems.
  • To help you: replying to support requests and feedback.

We don't sell your personal data, and we don't use your photos to train our own AI models.

4. Your photos and AI

When you upload a photo, it is stored securely and sent to our AI provider (Google Gemini) to create your analysis. The provider processes it only to return results to us.

Selfies for color analysis are used only to estimate things like skin undertone, eye color, hair color and contrast, so we can suggest colors that suit you. We don't use face recognition, we don't create facial templates, and we never use your photos to identify you.

AI results are estimates and can be wrong. You can delete any photo and its results from your history at any time.

5. Who we share it with

We share data only with service providers that help us run Vora, and only what each one needs:

  • Google Gemini: AI analysis of your photos and style details.
  • Cloudinary: secure storage for your photos.
  • Cloud hosting and database providers: run our servers and store your account data.
  • Google Firebase Cloud Messaging: delivers push notifications.
  • Google AdMob: shows the optional rewarded ads (see "Ads" below).
  • Google and Apple: sign-in, in-app purchases and purchase verification.
  • Email delivery provider: sends account emails, such as deletion confirmations.

We may also share information if the law requires it, to protect the rights and safety of our users or others, or as part of a merger or sale of our business. In that case, this policy will continue to protect your data.

6. Ads

Vora offers optional rewarded ads that you can choose to watch for free credits. These are provided by Google AdMob, which may collect your device's advertising ID, IP address and ad interactions to show and measure ads, and may personalize them. You can reset your advertising ID or turn off ad personalization in your device settings. Watching ads is never required to use Vora.

7. Device permissions

Vora asks for access to your camera and photo library only so you can take or choose photos to analyze, and for notifications to send reminders. Each permission is optional, and you can change it at any time in your device settings. Features that need a permission won't work without it.

8. Where your data is processed

Our service providers may process your data in countries other than yours, including the United States. When we transfer data out of the EU, UK or India, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, and on our providers' data protection commitments.

9. How long we keep your data

  • We keep your account data and photos for as long as your account is active.
  • When you delete a photo or item in the app, it is removed from our storage.
  • Unfinished uploads are removed automatically within about 24 hours.
  • When you delete your account, it is deactivated immediately. You have 30 days to change your mind by signing back in. After that, your photos, results, wardrobe, history and account are permanently deleted.
  • We may keep limited records (such as purchase transaction records) for longer where the law requires it. Copies in encrypted backups are overwritten on a rolling basis.

10. Your rights and choices

Depending on where you live, you have the right to:

  • access the personal data we hold about you, and get a copy;
  • correct information that is wrong or incomplete (you can edit most of it in your Profile);
  • delete your data or your account (in the app under Settings → Delete Account, or by email);
  • withdraw any consent you gave, as easily as you gave it, without affecting processing done before;
  • object to or restrict certain processing, and receive your data in a portable format;
  • nominate someone to exercise your rights if you die or become incapacitated (India);
  • complain to a data protection authority.

To use any of these rights, email hello@eqvilabs.com from the address linked to your account. We'll reply within 30 days. If you're not satisfied with our response, you can complain to the Data Protection Board of India, or to your local data protection authority if you're in the EU or UK.

11. Age requirement

Vora is for people aged 18 and over. We don't knowingly collect data from anyone under 18. If you believe someone under 18 has an account, contact us and we'll delete it.

12. Security

We protect your data with encryption in transit, access controls, and uploads that are restricted to your own account. No system is perfectly secure, but if a breach affects your data, we'll notify you and the relevant authorities as the law requires.

13. Changes to this policy

We may update this policy as Vora changes. When the changes are significant, we'll tell you in the app before they take effect. The date at the top shows when it was last updated.

14. Contact and grievance officer

For questions, requests or complaints about your data, contact our Grievance Officer at hello@eqvilabs.com, or use our Contact page.